In the Baskin-Robbins logo, a hidden number “31” is located in the pink portion of the letter “B.” A clever, small detail shows off the brand’s 31 ice cream flavors if offers.The Braun logo is easily recognized from a distance because it capitalizes the letter “A.”.In the logistics industry, the arrow represents the two core values of speed and precision FedEx’s logo features an arrow concealed between the letters “e” and “x”.This element of surprise makes the logo memorable and easy to recognize.Ĭheck out the following logos of famous brands and how they use this catchy detail. One character can sometimes distinguish between a “regular” typeface and an eye-catching one.
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